In recent news, Apple’s performance in the Indian smartphone market during the Q3 2023 Report has not been impressive. Often when it comes to Apple, people and people associated with technology feel that the Apple brand will have more influence on the logo than other brands. The tech giant achieved its highest-ever quarterly shipments in India by crossing the milestone of 2.5 million units. This significant achievement represents a 34 percent year-on-year increase, reports Counterpoint Research.
If we talk about the jump in its shipments, the credit for the jump in Apple’s shipments can be given to the rise of “premiumization” in India, the world’s second-largest smartphone market. Shubham Singh, a research analyst, said Apple has skillfully tapped into this trend by leveraging its devices and financing offers to capitalize on the growing demand for premium smartphones.
However, Apple’s record-breaking performance is not without its intrigue. In parallel with this success, there has been controversy over alleged notifications from Apple to Indian lawmakers, warning them about possible hacking attempts by “state-sponsored” attackers. This has added a layer of complexity to Apple’s relationship with Indian authorities.
Q3 2023 Report: Apple has Indeed Experienced Remarkable Growth
Often many big organizations and many people keep doing various types of research on all these companies so that they can be aware of their reality similarly Counterpoint Research report also throws light on the wider smartphone market in India. While Apple has indeed experienced remarkable growth, Samsung maintained its leading position for the fourth consecutive quarter with a 17.2 percent market share. If we talk about brands other than Apple, Samsung’s success can be attributed to its A and M series, as well as its strategic push into the offline market and focus on the premium segment including ultra-premium offerings.
Xiaomi, also known as Mi, saw a slight decline in its market share to 16.6 percent from 20.6 percent in the same quarter last year. Nevertheless, Xiaomi continued to attract customers with its Redmi 12 series and successful expansion in the offline market. Xiaomi’s ability to provide 5G technology in the budget segment has contributed to its enduring popularity in India.
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Vivo, on the other hand, managed to increase its market share from 13.6 percent to 14.4 percent, making it one of the fastest-growing brands in the top five. Vivo’s growth can be attributed to a strong offline presence, a focused approach to colors, materials, and finishes (CMF), and targeting the mid-premium segment through its sub-brand IQOO.
OnePlus, a leading brand in the affordable premium segment, achieved a 29 percent share in the category with strong sales of OnePlus 11R. The market also saw a significant shift toward 5G technology, with 53 percent of smartphone shipments in Q3 being 5G-enabled, according to the report.
In conclusion, Apple’s exceptional performance in the Indian smartphone market during Q3 2023 Report reflects the company’s ability to adapt and thrive in a competitive environment. While Apple faces challenges and controversies, it remains an important player in the ever-evolving Indian smartphone landscape.