Deep Search: Bing Rolls Out Deep Search Feature

Microsoft’s search engine Bing rolls out Deep Search feature, which leverages OpenAI’s GPT-4 to provide customers with more thorough and pertinent responses to intricate search questions. Though it provides an option for more in-depth and comprehensive web research, Deep Search is not a replacement for Bing’s current web search.

The Role of GPT-4 in “Bing Rolls Out Deep Search”

since Bing rolls out Deep Search feature, it has enhanced Bing’s existing site index and ranking mechanism with GPT-4. Microsoft claims that GPT-4 is a state-of-the-art large language model (LLM) generative artificial intelligence system that can generate natural language text from any input. In “Deep Search,” for example, GPT-4 expands the search query to give a more detailed description of what the ideal set of results should include.

“Deep Search” computes a thorough description of questions and uses GPT-4 to uncover all potential intentions. The company said that “Deep Search finds results that are more specific and informative than those that rank higher in normal search by considering ten times the number of web pages that Bing considers for each search, compared to millions for regular searches.”

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Functionality and Process of “Deep Search”

Following the collection of numerous webpages for analysis, “Deep Search” determines a ranking by comparing each page to the precise description as nearly as possible. Using a variety of signals, the feature assesses the quality and relevance of each result, accounting for a number of factors including the topic and source’s level of relevance, the information’s depth, the reliability and credibility of the source, the content’s popularity and freshness, and more.

User Experience and Considerations with “Deep Search”

Microsoft’s search engine Bing rolls out Deep Search feature so that “Deep Search can present a curated list of results and answers that are more likely to answer your question, satisfy your curiosity, or solve your problem,” according to Microsoft.

The completion of Deep Search may take up to 30 seconds. In comparison to a typical search, this may seem like a lengthy process, but it may be worthwhile to wait for more detailed or precise responses, the business stated. Several Bing features already use GPT-4, such as Copilot, Image Creator from Designer, and standard web result ranking.

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