Pivot Strategy in Marketing  or  Pivot Social Media

Pivot Strategy in Marketing

A pivot strategy is a process that entails changing your company or product to better meet the needs of customers.

Purpose of Social Media

Social media is used by billions of people worldwide for connection and information sharing, which also aids in business establishment on the platform.

Pivot Digital Marketing: Four Methods

Owned Media: Owned website and/or custom mobile app Shared Media: Company's social media platform Earned Media: Make backlink(s) from another platforms. Paid Media: Online ads


A successful example of a pivot strategy is Netflix. Netflix used to be the service that sent DVDs to your mailbox. and currently provides online series streaming.

The Pivot Strategy Successful

There is no universally applicable solution. Your clients or customers will become confused if you roll out too many features at once, and your marketing impact will be lessened.